Privacy Policy.

1. Who We Are

Pixel & Proof is a digital growth and branding studio based in India, helping businesses build clear, intentional, and impactful brands. Our services include Brand Strategy & Identity, Social Media & Content Systems, Website & Digital Experience, Creative Design, and Performance Marketing. This policy applies to both our main website (pixelnproof.com) and our landing page (hello.pixelnproof.com).

2. Information We Collect

We collect information in the following ways:

• Contact & Lead Forms — When you submit an enquiry, we collect your name, email address, phone number, business name, and the details you share in your message.
• Analytics Data (Google Analytics) — We collect anonymised data including pages visited, time on site, device and browser type, geographic location (city/country), and traffic source.
• Advertising Data (Meta Pixel) — We track page views and form interactions to serve and optimise ads on Facebook and Instagram.
• Cookies — We use cookies and similar technologies for site performance, analytics, and ad targeting. See Section 4 for details.

We do not collect sensitive personal data such as financial details, government ID numbers, biometric data, or health information.

3. How We Use Your Data

• To respond to enquiries and service requests submitted via our contact forms
• To analyse website performance and improve user experience
• To run and optimise paid advertising campaigns on Meta platforms
• To send relevant communications about our services where consent exists
• To comply with applicable legal obligations under Indian law

We do not sell, rent, or trade your personal data to any third party for commercial purposes.

4. Cookies & Tracking

• Essential Cookies — Required for the website to function. Cannot be disabled.
• Analytics Cookies (Google Analytics) — Track visits, sessions, and behaviour to help us improve the site.
• Advertising Cookies (Meta Pixel) — Track interactions to serve targeted ads and measure campaign performance on Facebook and Instagram.

You can control or disable cookies through your browser settings. To opt out of Google Analytics, visit: tools.google.com/dlpage/gaoptout

5. Third-Party Services

These services may transfer data outside India. By using our website, you acknowledge and consent to such transfers.

6. Data Sharing

We only share your data in these circumstances:

• Service Providers — Google and Meta, who process data on our behalf for the purposes stated above
• Legal Obligation — When required by law, court order, or government authority under the IT Act 2000 or applicable Indian legislation
• Business Transfer — In the event of a merger or acquisition, with prior notice where possible
• Your Consent — In any other situation, only with your explicit prior consent

7. Data Retention

• Enquiry form data — Retained for up to 2 years from the date of submission or last interaction
• Analytics data (Google Analytics) — Retained for 14–26 months as per Google’s standard retention periods
• Advertising data (Meta Pixel) — Retained as per Meta’s standard data processing policies

Once data is no longer required, it is securely deleted or anonymised.

8. Your Rights

Under the Digital Personal Data Protection (DPDP) Act, 2023, you have the following rights:

• Right to Access — Request a summary of the personal data we hold about you
• Right to Correction — Request correction of inaccurate or incomplete data
• Right to Erasure — Request deletion of your data, subject to legal obligations
• Right to Withdraw Consent — Withdraw consent to processing at any time
• Right to Grievance Redressal — Raise a concern about how your data is handled
• Right to Nominate — Nominate someone to exercise your rights in case of death or incapacity

To exercise any of these rights, contact us at hello@pixelnproof.com. We will respond within 15 business days.

9. Children's Privacy

Our websites are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted data through our site, please contact us immediately at hello@pixelnproof.com.

10. Third-Party Links

Our websites may contain links to external sites, social media platforms, or partner pages. These sites operate independently and have their own privacy policies. Pixel & Proof is not responsible for the privacy practices or content of any external website.

11. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page will reflect any changes. Continued use of our website after updates constitutes your acceptance of the revised policy.

12. Contact Us